Would you think of opening up a store and keeping it a secret? Of course not! So why would you open up your web site, and not let people know how to get a hold of you?
In our recent experiments with our new online "Live Chat" feature, one of the things that we have discovered is that many potential customers who visit your sites ask us questions about things on your sites that would result in additional sales. The things they ask about often can include:
- Other products you might offer that are not currently for sale...
- Other services you might provide to them...
- How they can customize something you offer...
- Questions on how to order something...
In most of these cases, the most direct way to handle this would be for there be to have the "Contact Photographer" link enabled. By having such a link available to the viewer, it lends credibility to you, the photographer. It gives the potential customer more confidence in wanting to do business with the site.
How do we know this? Its because we notice a jump in sales whenever we make the "Live Chat" banner available in the cart!
How do you enable this feature? It's already in your administrative interface. Log in. On the menu, go to: "Account > Contact Information"
There are a number of options in using it:
- Show just my contact information
- Show just a contact form
- Show both a contact form and contact information
- Link to an existing web address
In addition to all the usual fields for your contact info, there is a "Contact Instructions" field that allows for a large amount of text that you can enter.
Give your customers the confidence to order - let them have a way to reach you! Don't "leave anything on the table!" Give them a way to ask questions and order more!
See our KnowledgeBase article here.
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